Chapter 1: The Company

 

SEC. 1    MARKET AMERICA’S FOUR CORNERSTONES

Founded in 1992, Market America Worldwide is a global Product Brokerage and Internet Marketing Company that specializes in One-to-One Marketing. Market America has generated over $8 billion* in accumulated estimated retail sales. Individuals have earned over to $4.1 billion* in commissions and retail profits.

*As of September 30, 2017, UnFranchise® Owners have earned the following since the company’s inception (in USD)

Market America Worldwide and SHOP.COM is changing the way people shop so everyone can become financially independent by creating their own economy. Market America Worldwide is a growing global community of entrepreneurs who are economically connected and earning on virtually almost everything people purchase.  

Headquartered in Greensboro, N.C., Market America Worldwide employs over 750 people globally with international operations in Australia, Canada, Hong Kong, Mexico, Singapore, Malaysia, Taiwan, the United Kingdom and the United States. Emerging markets include the Bahamas, Colombia, Dominican Republic, Ecuador, Jamaica, New Zealand and Panama.

The company continues to have an A+ ranking from the Better Business Bureau and has been awarded the Torch Award for business integrity, trust and performance. 

Market America Worldwide provides systemization, standardization, state-of-the-art management systems, merchandising and marketing tools, growing visibility and the opportunity to own multiple business locations. Best of all, UnFranchise Owners can begin on a part-time basis with flexible hours. 

Market America’s UnFranchise® Business is a proven plan for your financial success. UnFranchise Owners follow a detailed plan and are provided a SHOP.COM site, products and services, marketing materials. 

The company empowers entrepreneurs with the UnFranchise Business System, a Two- to Three-Year Plan to build a foundation for your financial future. The UnFranchise Business System is for entrepreneurs to create a significant ongoing income, while providing consumers a better way to shop.

There are three ways to earn income:
•    First, earn commissions from your online transactions and your customers’ online transactions.
•    Second, earn retail profits by developing a base of Preferred Customers and earn 30 to 50 percent
     gross retail profit by servicing the needs and wants of your Preferred Customers.
•    Third, leverage your time and earn an ongoing income by developing and managing two teams of
     UnFranchise Owners.  

The UnFranchise Business allows you to earn between $300.00 - $3,600.00 per week per Business Development Center.

The income potential is unlimited because you can own multiple Business Development Centers.

The company handles the shipping and distribution. In addition, most of the administrative and operational duties of an UnFranchise Business are handled by Market America Worldwide. UnFranchise Owners leverage these, and many other resources, so that they can focus on serving their customers’ needs and creating a lucrative business and financial security for themselves.

In a digital age where the only borders are the limits of one’s imagination, the company is experiencing explosive growth. No company is better poised to take advantage of the global marketplace than Market America Worldwide | SHOP.COM, a pioneer in internet marketing with strategic programs in place for continued expansion. 

Market America Worldwide is divided into three geographic regions: The Americas, Europe and Asia-Pacific. 

All Market Countries feature products and provide business-building services that are tailored according to each country’s unique culture and business environment. Each Market Country has a local corporate team and product managers who work closely with the Market America Worldwide Corporate Team and staff to fully support that country’s customers and UnFranchise® Owners. 

The Emerging Markets Program (EMP) is a simple, streamlined and modular strategy designed specifically for testing new markets around the world. Current EMP countries within The Americas include COLOMBIA, PANAMA, ECUADOR, JAMAICA, THE BAHAMAS and DOMINICAN REPUBLIC — each has access to the company’s exclusive products. Currently within the Asia-Pacific region, NEW ZEALAND is an EMP country. 

The EMP helps to build a foundation in a new country through SHOP.COM Global (GLOBAL.SHOP.COM), thereby building toward becoming a Market Country. EMP UFOs participate in the same Management Performance Compensation Plan (MPCP) as their region and can sponsor in any other EMP or Market Country within that region. Market America Worldwide | SHOP.COM is creating a true global economy.

Market America was started a means to empower entrepreneurs and has evolved into a global phenomenon. It was an idea ahead of its time which has helped create over 400 millionaires worldwide. 

SHOP.COM and Market America Worldwide are leveling the playing field by giving the power back to the consumer and helping everyone convert their spending into earning with a revolutionary concept known as the Shopping Annuity®

As an UnFranchise Owner, you are in position to capitalize on the growing industry of online and mobile shopping and have the ability to create your own Shopping Annuity.  

The Shopping Annuity is a revolutionary concept that enables people to convert their spending into earning through SHOP.COM and the UnFranchise Business. 

(A)    The Shopping Annuity
The Shopping Annuity helps smart shoppers convert their spending into earning through SHOP.COM. Unlike a typical annuity from a bank, you don't have to invest a massive amount of money to get started; your investment is what you already spend on everyday purchases. By shopping through SHOP.COM, you can earn up to 50% Cashback and convert your spending into earning.

         How does it work?
         (1)    Analyze your Spending: Complete the Shopping Annuity® Assessment to determine
                 where you can take money you are already spending and redirect it to the UnFranchise
                 Business and SHOP.COM.

         The Shopping Annuity Assessment identifies:
         •    The value of your time
         •    Exclusive Market America brands that can replace other brands you are currently using
         •    Monthly, annual and season spending and Partner Stores that can fulfill those needs
         •    Projected earnings if you implement and duplicate the Shopping Annuity in their business

         (1)   Make the Switch: Replace other brands with Market America’s exclusive brands to obtain the highest margins toward your Shopping Annuity. For everything that can’t be replaced with an exclusive brand, visit your SHOP.COM site and order through our thousands of Partner Stores. Not only will you save time and money, you will also become an expert in your products and website, which will translate into your customer manager skills. 

         (2)   Create Leverage: Duplicate the process with your organization and customers to accelerate and increase ongoing income! The Shopping Annuity is a forced multiplier for success.  

         By leveraging our collective purchasing power we are helping people around the world generate ongoing income with the UnFranchise® Business. 

Market America Worldwide has built its success on a solid foundation of Four Cornerstones:

          (1)   The Binomial Marketing System with the Management Performance Compensation Plan (MPCP): The most advanced and realistic compensation ever created, the MPCP addresses the problems associated with traditional direct sales/network marketing programs with its emphasis on organization building in depth, not width, thus avoiding group competition. 

                 The Management Performance Compensation Plan offers better cash flow, higher retention, higher and consistent earnings, and the ability to attract a wide variety of people. It was designed/based on what an individual actually and realistically do, thus ensuring long-term profitability and stability.  

                 Market America’s Management Performance Compensation Plan is exceptional and fair, rewarding UnFranchise Owners not only for their retail selling success, but also for their leadership and their management in motivating and training other UnFranchise Owners to conduct their businesses according to the proven business system. 

                  The UnFranchise Business and SHOP.COM tracks all of your purchases from our Partner Stores and exclusive products.  When you or anyone you lead to shops online you get 100% credit for those purchases.  

           (2)    The UnFranchise® Business System: The UnFranchise Business System not only provides a systematic means to conduct business, it features the standardization and uniformity necessary to facilitate duplication — the key to the business. The UnFranchise Business guarantees your success when you make others successful. You are in business for yourself, not by yourself. 

                   Like a franchise, the company provides a systemized and standardized business, proven management systems, professional marketing tools, standardized training systems, with branding and increased visibility.

                  However, unlike a franchise, there are no franchise fees or royalties, minimal start-up expenses, potential tax advantages, no large monthly overhead, and no territorial restrictions.  You can start part-time with flexible hours and little to no risk.

                  UnFranchise Owners are equipped with the finest sales, marketing, and management tools. The Global Meeting, Training and Seminar System (GMTSS) provides Independent UnFranchise Owners with a standardized, coordinated, and comprehensive training and support system. Thousands of meetings are coordinated and publicized for every geographic location where there is organizational development and growth. 

                  The GMTSS is comprised of UnFranchise Business Presentations (UBPs), training sessions, seminars, and conventions. Utilizing this system allows everyone access to expert speakers and trainers within Market America Worldwide and provides a means to build ones UnFranchise business anywhere. 

           (3)    The Product Brokerage System: As a product brokerage company, Market America Worldwide identifies the highest-quality market-driven products and services. By moving with the marketplace, Market America Worldwide does not rely solely on the sales of any single product or service. Without the costly burdens of manufacturing, mass marketing and advertising, greater resources are placed in product development and quality assurance, which guarantees that every Market America Worldwide product is backed by substantial science, rigorous testing and peer-reviewed research. 

                  With hundreds of exclusive products and services, UnFranchise® Owners can capitalize on numerous multibillion-dollar industries including health and nutrition, cosmetics, skincare, personal care, age management, weight management, home and garden, baby and children’s care, pet care, entertainment, internet services, financial services and more. UnFranchise Businesses do not rely on the sale of any single product or service, resulting in short-term and long-term stability and profitability. 

                  The product brokerage concept through Market America’s Mall Without Walls® positions the company and you for continued growth and unlimited potential. Market America does not incur costs such as research and development, inventory, or advertising, thus allowing more value to be put into the products. As a result, Market America will always provide products that are very unique, innovative, and competitively priced. 

                  Market America Worldwide believes that excellence in quality must be built into a product as a design requirement. Our quality control process involves dedicated scientists, strategic relationships with manufacturers, and a rock-solid commitment to customers. Product excellence is more than one department or group of people assuring quality — quality involves every individual at Market America Worldwide. The company oversees all stages of the process, from product concept to manufacturing and delivery.

                  Rather than being vulnerable to market swings, the company doesn't manufacture any one product or specialize in a single service. This concept, product brokerage, allows us to swing with the marketplace and capitalize on current consumer demands.

                  Every year, new products and product lines are being created to stay ahead of the competition. We invest in long-term relationships with manufacturers that will produce consistent quality products from year to year. As product brokers, we store limited quantities of products at any given time, which cuts down on consumer cost and ensures the freshest potency.   

                  The product brokerage concept carries beyond exclusive brands. Through SHOP.COM, the company can offer millions of additional products and services from well-known stores like Target, Nike, Apple and more. The cost is the same as it would be shopping directly from the store's site, but SHOP.COM is able to pay Cashback, whereas individual sites do not.

                  With stores constantly being added to the company's host of partners, there is opportunity for smaller, less-known retailers to offer their products and services alongside the dominant ones. It levels the playing field for all retailers while providing consumers worldwide with a better way to shop and discover new products.

                  (a)    Exclusive Brands & Market Flexibility: Unlike many niche companies that live or die by the success of one product, we're able to offer a variety of products and brands across numerous multibillion-dollar markets. From health and nutrition to cosmetics, weight management to home and garden, we will always provide the most in-demand products and are not vulnerable to industry or market swings.

                  (b)    The Best Science And Ingredients Make The Best Products: Ingredients are sourced from only the most trustworthy suppliers. The raw materials used in each of the company’s products undergo a comprehensive evaluation by the manufacturers to ensure they meet stringent purity and potency requirements. Verification and approval by a Certificate of Analysis (COA) is required for each raw material. Approved raw materials are subject to laboratory confirmation of physical characteristics and material potency before being used in manufacturing. Each product is then carefully prepared following a written master manufacturing record and every batch is reviewed and approved by the manufacturer’s highly trained quality control personnel. Products are also inspected at the company’s lab for damage, label accuracy, appearance, taste and identity prior to release. 

                          Quality and science take precedence over popular and trendy. The company’s products are made with ingredients backed by clinical research. The company finds suppliers of ingredients that have the clinical studies backing up their application in a formulation. 

                         As a product broker, not a manufacturer, Market America Worldwide can act as an independent quality inspector between the manufacturer and the customer. If something doesn’t satisfy the standard, it’s returned. Every product is scientifically engineered and must be manufactured consistently with regard to purity, performance, strength and uniformity. 

                         The company forms long-lasting relationships with vendors and manufacturers and doesn’t just shop around for the best price. The company prefers to develop a relationship and stay with the same manufacturers who will produce consistent quality products from year to year. 

                  (c)    Good Manufacturing Practices: Obviously, good quality control involves high standards. Market America Worldwide not only has them but holds its manufacturers to the same. For example, all Isotonix® health and nutrition products are produced under Good Manufacturing Practices (GMPs). GMP is a recognized standard for dietary supplements, and the company’s exclusive Isotonix manufacturer carries a current GMP certificate by an independent auditor. In addition, manufacturers are audited by our Quality Control unit, which includes reviewing batch records, laboratory test results, building and facilities, label control, sanitation procedures and ingredient control records. Rigorous adherence to GMP minimizes the risk of adulteration or misbranding of products. 

                         Being GMP compliant means complying with regulatory Standard Operating Procedures (SOPs), which provide details about keeping the manufacturing process under control to produce a consistent product that meets all specifications. Some examples of topics that lend themselves well to the SOP format include inventory procedure for raw materials, facility security, vendor qualification, employee training, and so on. 

                         All manufacturing equipment that comes in contact with our products must be cleaned according to mandated procedures between production runs and verified to ensure sanitation has been performed prior to use. Product samples are collected at various stages of production for chemical and microbiological analysis to ensure consistency and purity. Lot code confirmation, weight checks, label and material checks are performed according to exact written procedures. 

                  (d)    The Importance Of Testing: Market America Worldwide’s headquarters in Greensboro, N.C. has an excellent in-house laboratory with ever-expanding capabilities that can perform such testing as microbiological contamination, isotonic range, presence of gluten allergens, pH, microscopic analysis and spectroscopic analysis. Every shipment received into the distribution center must be inspected and approved before it can go out to our UnFranchise Owners and customers. 

                         Understanding what happens behind the scenes gives a better sense of how much Market America Worldwide emphasizes quality. This is the company’s commitment — we will not ship anything that falls short of superior quality. 

           (4)    One-to-One Marketing: One-to-One Marketing represents the future of business that is being pioneered by Market America. This evolving concept centers on tracking customer data, identifying commonalities, and sourcing them out so customized products can be produced and delivered to customers. 

                   Internet activity through our state-of-the-art UnFranchise® Business System, SHOP.COM facilitate and accelerate the marketing process while personal relationships are established and maintained through UnFranchise Owners. 

                   Market America’s Preferred Customer Program is the principle One-to-One Marketing vehicle. Market America’s strategy for its implementation revolves around three simple core principles: 

                   (a)   selling more products to fewer people, which is more efficient and profitable than the time-honored mass marketing rules of pitching products to the greatest number of people

                   (b)   concentrating on building unique relationships with customers on a one-to-one basis

                   (c)   establishing, sustaining, and maintaining dialog with customers, and obtaining feedback from those customers. The era of mass production and mass advertising has run its course and Market America intends to build on its Four Cornerstones to implement a One-to-One future that will revolutionize the way people purchase products as it changes the face of business, one customer at a time.

                   Market America Worldwide integrates cutting-edge technology with the latest social media tools in the pursuit of revolutionizing the way people shop. 

                   Through SHOP.COM, UnFranchise® Owners are instantly able to offer millions of products, allowing customers to find anything they want, anytime they want it. SHOP.COM provides access to thousands of popular brands and retailers, as well as thousands of exclusive products. With its intuitive search and comparative shopping engine, customers can find the best prices on more than 40 million products. 

                   SHOP.COM is on the forefront of the latest technology and is positioned to capitalize on the growing social and economic impact of online and mobile shopping.

The one-stop, SHOP.COM site combined with the power of people ensures a friendly and efficient online shopping experience. 

                   With no cost to register as a Preferred Customer, SHOP.COM offers unlimited shopping including millions of products and services, thousands of Partner Stores and hundreds of exclusive products.

                   With SHOP.COM Global there are virtually no geographical boundaries when developing your UnFranchise Business.

                   In order to take control of your financial position and future you simply need to be aware of the facts.


SEC. 2    MISSION/COMMITMENT

Market America is a global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing. Through the Shopping Annuity®, the company provides a blue print for success with the UnFranchise® Business where average people can attain financial independence by creating their own economy.


SEC. 3    ORGANIZATION

The following are departments at Market America’s World Headquarters designed to support the development and growth of UnFranchise Owner’s businesses:

Collections: The Collections department is responsible for ensuring that UnFranchise Owners resolve any non-sufficient-fund issues, and that Market America recovers any monetary losses due to bad checks or bad bank drafts, including service charges.

Compliance: The Compliance department is responsible for approving Same Household issues, changes of I.D. numbers, name changes, transfers of sponsorship, and transfers of genealogy lines, and for researching other compliance-related issues.

Computer Support: The Computer Support department is responsible for ensuring that all telecommunications and written communications from UnFranchise Owners concerning technical computer-related problems are handled in a timely manner.

Creative Services: The Creative Services department is responsible for creating and ensuring the printing of any corporate literature, including but not limited to the monthly UnFranchise Owner magazine.

Data Processing: The Data Processing department is responsible for processing all applications, product orders, UnFranchise AutoShip forms, Sales Tax certificates, Preferred Customer data, etc.

Distribution Center: The Distribution Center is responsible for ensuring all orders placed are filled and shipped in the most efficient, effective manner available.

UnFranchise® Services: UnFranchise Services is responsible for ensuring all telecommunications and written communications concerning policy, procedure, commissions, and shipping issues are handled in a timely manner. It also forwards other inquiries to appropriate company personnel for resolution. In addition, the department keeps the Market America Management Team aware of trends (i.e. problems) in the field. Conversely the field is kept up-to-date regarding policy and procedure changes.

Field Development: The Field Development department is responsible for referring non-UnFranchise Owners who express interest in Market America products or the marketing plan to a reliable UnFranchise Owner in their area who will be willing to assist them. 

Mail Processing: The Mail Processing department is responsible for opening and sorting incoming mail and ensuring that all documentation is delivered to its proper destination within the company for timely processing.

Preferred Customer: The Preferred Customer department is responsible for ensuring that all telecommunications and written communications concerning Preferred Customers are handled in a timely manner.

Product Information: The Product Information department is responsible for providing as much technical product support information as is practicable. The department also serves as a centralized liaison between manufacturer/vendor and Market America UnFranchise Owners for effective, efficient dissemination of product information.

Refunds: The Refunds department is responsible for processing any refund or credit that results from returned product, including refunds resulting from termination of UnFranchise Businesses, and for enforcing the buyback policy.