Chapter 2: The Right Ingredients


Every day, in newspapers, in magazines, on television, and on the Internet, advertisements appear offering the business opportunity of a lifetime, a way to make your dreams come true, or a sure way to financial independence. A few of these business plans are viable, legitimate, and have something to offer, if you are willing to work very hard, sell a lot of products, and recruit a lot of people. Unfortunately, most of the companies running these ads offer programs, which are not realistic for the average person to successfully implement. These companies have business plans, which are based on what they WANT you to do, rather than what people can ACTUALLY do. As a result, most people do not realize their financial and/or personal goals.

Market America has successfully differentiated itself. Although the direct sales and network marketing industry is among the fastest growing and most lucrative industries, Market America has taken it to an entirely new level. In fact, Market America has evolved from the direct sales and network marketing industry and now stands alone. Many people are making their dreams come true with a network marketing business. You may have heard about successful network marketing businesses. You may even know someone who has been successful. But, more often, you have heard about the failures: companies that are not legitimate, products that do not really sell, are overpriced, or don’t even work, and multi-level marketing (MLM) organizations, which only benefit a select few.

So how do you separate the bad from the good? What makes one better than the others? Market America has emerged as an industry leader and broken the mold. What is it that makes Market America and the UnFranchise® Business Development System so extraordinarily different?

There are four ingredients that make Market America the most powerful business opportunity available today:

(1) The Right People

(2) The Right Products

(3) The Right System

(4) The Right Time

SEC. 1                The Right People

At the core of Market America is a management team comprised of individuals recognized as the industry’s most respected professionals, as well as entrepreneurs and leaders with diverse business backgrounds. Although the direct sales and network marketing industry has become a multi-billion dollar industry, many companies fail in their first year because they lack integrity and have short-term vision.

Market America is built on a solid foundation from which to continue to grow. Market America operates from a strategic plan with specific goals and objectives enabling the company to measure, monitor, adjust and control its progress, timing, and success. The Market America management team possesses the experience, knowledge, integrity, and work ethic to become a Fortune 500 company.

Due to the fact that one must pursue building one’s UnFranchise® Business with honest intentions by helping others to achieve their personal and financial goals (as the UnFranchise business is based on the duplication of individual business success), Market America has attracted an incredible team of people all geared toward success. Market America’s philosophy is not to have a dichotomy between the company and the field organization of Distributors and UnFranchise® Owners. As a result of this philosophy, Market America and its field organization enjoy a strong partnership.

SEC. 2                The Right Products

Many direct sales and network marketing companies limit their distributors to continually trying to sell one product or product line, thus making the distributors’ success dependent on the strength of that one product. If the product does not sell, the distributor is out of business.

Market America, on the other hand, without the burden of manufacturing, can stay focused on only introducing market-driven products and continue to move with the marketplace. The Product Brokerage System through Market America’s Mall Without Walls® provides access to multi-market environments and promotes unique relationships between marketers, customers, and manufacturers, stimulating share of customer and avoiding shelf space competition. Market America identifies the highest quality market-driven products customers want. These products are on the leading edge of consumer trends and colossal markets emerging from information supplied by Distributors and Preferred Customers. The products are tested and researched for reliability, market appeal, and competitive pricing. The variety of products and services through Market America’s Mall without Walls minimizes vulnerability to swings in the marketplace, thus placing the Distributor and UnFranchise® Owner in a position for short-term and long-term profitability and stability. Market America’s Mall Without Walls concept allows each Distributor and UnFranchise Owner to access multiple lines of the highest quality of products and services that appeal to a wide consumer base. The Product Brokerage Concept through Market America’s Mall Without Walls positions the company and its Distributors for explosive growth and unlimited potential. Market America does not incur costs such as research and development, inventory, or advertising, thus allowing more value to be put into the products. As a result, Market America will always provide products that are very unique, innovative, and competitively priced. The Product Brokerage System ensures that your business and your success do not solely rely on the sales of any one product or service. As a Market America Distributor, you virtually own your own shopping mall, without the rent or overhead costs! Market America provides the products, creates the promotional materials, and handles all of the shipping and distribution. The Distributor simply exposes the products utilizing the merchandising, tools, techniques, and systems, as well as word-of-mouth advertising.

SEC. 3                The Right System

Unlike other direct sales and network marketing businesses, Market America does not rely solely on one marketing strategy. Instead, Market America combines the power of many different marketing engines to drive your business, such as franchising, direct sales, market-driven products and services, home shopping, discount buying, network marketing, Internet sales/e-commerce, and One-to-One Marketing. The gas that fuels the engines is the UnFranchise® Business Development System, specifically, the Management Performance Compensation Plan (MPCP).

Over 50 years of network marketing statistics indicate that the average individual participating in a network marketing business sponsors 2.8 distributors during his/her tenure with a company and generates $200 in retail sales in the first ninety days. With these statistics in mind, Market America created the Management Performance Compensation Plan (MPCP). The MPCP is based on what has already been proven the average person can actually and realistically do. As a result, the Market America Distributor has a high probability for success. With the MPCP, there are two ways to earn income: (1) earn 30 to 100 percent in retail profits by purchasing the highest quality, market-driven products at Distributor cost and selling them at suggested retail prices, and (2) earn commissions by simply building and managing two sales and distribution organizations, thus developing a Business Development Center (BDC).

Market America’s vehicle for individual financial success is the UnFranchise Business Development System — a perfected, standardized, and uniform system that combines franchising with direct sales to facilitate the duplication of individual business success. Market America is referred to as the UnFranchise business because it offers a proven business plan with systemization, standardization, and a required way of doing things. However, unlike a franchise, Market America does not charge franchise fees and ongoing monthly royalties. In addition, unlike traditional network marketing and multi-level marketing (MLM) businesses, a Market America Distributor only needs to build and manage TWO sales and distribution organizations.

With Market America’s MPCP, an Distributor can potentially earn up to $3,600 per week or $187,000 per year per Business Development Center, once it is fully developed. Upon successfully building one Business Development Center, the Distributor earns additional Centers to build and manage. Building a second, third, fourth, etc. Business Development Center secures the income from the original Business Development Centers, making the income potential unlimited and balancing profitability and security. You do not need to be a super salesperson or recruit an enormous number of people in order to successfully build an UnFranchise business. Remember, the UnFranchise business has been based on what has already been proven the average person can actually and realistically do. In addition, Market America provides all of the systems and tools necessary to be most efficient and effective in the business-building efforts. One of the most advanced systems available is the UnFranchise Management System, which is unmatched in the industry. The UnFranchise Management System provides Distributors and UnFranchise Owners the ability to access critical information (among other benefits) in their sales and distribution organization through the Internet, which enables Distributors and UnFranchise Owners to truly maximize their earning potential as well as being able to measure, monitor, adjust, and control their organizational growth.

The Management Performance Compensation Plan is simple, yet very powerful with respect to the income potential. With the combination of the MPCP and the many market-driven products, goods, and services, building your UnFranchise business is more “showing and telling” rather than “selling.” The UnFranchise System is a matter of exposure: exposing the products and exposing the business. Possibilities are everywhere, so it is no surprise that Market America is attracting incredible people from all walks of life.

All Market America Distributors and UnFranchise Owners are required to retail products to the ultimate end consumer. In order to become a Distributor, an individual must complete and submit an Independent Distributor Application and Agreement, and if he/she wishes to participate in the MPCP, submit the nominal subscription fee. In order to sponsor other Distributors, a Distributor must qualify by generating product orders equal to or greater than 200 Personal Business Volume (PBV) and make a minimum of $200 of retail sales. To remain active within the MPCP, a Distributor is required to order a minimum of 150 BV of product and submit a Distributor Sales Report (Form 1000) documenting $200 in retail sales each quarter.

There are many components and fundamental elements that make up the UnFranchise Business Development System, one being the Business Development Center (BDC), an operational establishment (position) set up within Market America’s computerized organization tracking system. It is the placement in which BV and IBV is stored and to which commissions and bonuses are paid. A BDC is identified with an ID Number followed by a three-digit extension (e.g., 001, 002, 003, 008 etc.). Each BDC has two sides: a left side and a right side. A sales and distribution organization can be built on each side. New Distributors establishing their Business Development Centers are placed in a 2 x 2 sequence, called Binomial Expansion. This encourages each Distributor to activate their Business Development Center(s) by sponsoring and placing new Distributors’ BDCs on the left and right sides. Each side is designed to grow by the sponsoring Distributor teaching, managing, and helping each new Distributor to activate his/her BDC. The MPCP certainly does not limit a Distributor to only sponsor two people. Distributors may personally sponsor as many new Distributors and retail as many products as they wish. The additional Distributors are simply placed within the organization in a 2 x 2 structure (i.e. placed downline in an open position under currently linked Distributors in the 2 x 2 genealogy structure). The additional Distributors sponsored by you or others in your genealogy place new Distributors downline in open positions on the left or right of a BDC. This organizational structure creates a synergistic and common economic bond as everyone works collectively as a team. Market America’s computer tracks the Business Volume generated on each side of a BDC as part of the criteria to earning commissions and bonuses.

Commissions and bonuses are earned by a qualified and active Distributor based on satisfying criteria within the Management Performance Compensation Plan. The criteria to earn commissions are the same for each Business Development Center.

Once again, the UnFranchise Business Development System was designed based on what has already been proven the average person can actually and realistically do. It mathematically requires fewer Distributors producing less volume for any one Distributor to earn the maximum income when compared to other direct sales and network marketing businesses.

(A)  Management Performance Compensation Plan (MPCP): There are two ways to earn income: (1) earn 30 to 100 percent in retail profits by purchasing the highest quality, market-driven products at Distributor cost and selling them at suggested retail prices, and (2) earn commissions by simply building and managing two sales and distribution organizations.

(1)   MPCP: Six Simple Steps to Earning Retail Profits, Commissions, and Bonuses

(a)     Apply: Complete a Market America Independent Distributor Application and Agreement. At no cost, you can become a Sales Representative to purchase products at Distributor Cost and earn gross retail profits. By submitting a subscription fee, you can become a Distributor and earn gross retail profits in addition to earning commissions from the Management Performance Compensation Plan (MPCP).

(b)     Create: You create Business Volume (BV). BV is the numeric (unit) value assigned to the products, goods, and services to calculate commissions. Business Volume is created when you place an order for products and services from Market America’s Mall without Walls® for personal use, retail sales, merchandising tools, orders taken, Preferred Customers, and One-to-One Marketing.

(c)     Qualify: You qualify your Business Development Center after it has accumulated 200 Personal Business Volume (PBV) in products ordered and sold through that Center. Once your Center is qualified, it will begin to accrue Group Business Volume (GBV) from orders placed by Distributors, Sales Representatives, and Preferred Customers within your two sales and distribution organizations. Qualification of your Business Development Center only needs to be performed once, provided the minimum activity requirements are satisfied.

(d)     Activate: You activate your Business Development Center by personally sponsoring one qualified Distributor placed in your left organization, and personally sponsoring one qualified Distributor placed in your right organization. Once activated, you are now eligible to earn commissions and bonuses within the Management Performance Compensation Plan.

(e)     Teach, Manage & Help: You teach each new Distributor how to APPLY, CREATE, QUALIFY, and ACTIVATE. It is important to teach, manage, and help your sales organization grow by duplicating the UnFranchise® Business Development System. In so doing, you are expanding distribution as new UnFranchise Businesses are established and thus further leverage your time.

(f)     Build Share of Customer: You build Share of Customer (increase the lifetime value represented by a single customer) by introducing additional Market America products to your existing customers by leveraging Market America’s Mall Without Walls and affiliate stores. By building relationships with customers one on one, maintaining dialog with customers, and receiving feedback from those customers, Market America will continue to identify market-driven products and receiving services and provide exactly what customers want and need (One-to-One Marketing).

(2)   Market America Pays Weekly: Each week, Market America’s computer searches all Business Development Centers in your left sales organization and searches all Business Development Centers in your right sales organization for Group Business Volume (GBV) and Group Incentive Business Volume (GIBV). As your Group Business Volume accrues and reaches the payout criteria, commissions and bonuses are earned.

When a Business Development Center accrues 1,200 Group Business Volume on each side, you earn $300. Group Business Volume continues to accrue on each side and when it reaches 2,400 Group Business Volume on each side (inclusive of the first 1,200 GBV), you earn another $300. As Group Business Volume continues to accrue to 3,600 Group Business Volume on each side, you earn another $300. When 5,000 GBV has been accrued on each side, you earn $600. The entire $1,500 can be earned in one week depending on the accrued Group Business Volume totals for the given week. The same payout criteria applies to accrued Group Incentive Business Volume (GIBV).

The computer continues to search for one Business Development Center on each side that earned $600 for reaching the 5,000 Group Business Volume criteria during the same weekly pay cycle that your Business Development Center reached the 5,000 Group Business Volume criteria. If the computer verifies these criteria have been met, you earn a $600 management bonus. The potential weekly income from one Business Development Center can reach $3,600. Take note: Group Business Volume and Group Incentive Business Volume accrue from an infinite search of Business Development Centers within your sales and distribution organization. There are no breakaways to stop the search for new Distributors.

(3)  Leverage: Market America’s UnFranchise Business Development System establishes three Business Development Centers for each Distributor right from the start. Here’s how it works:

Rather than wait until later to re-enter with additional BDCs, you have two additional BDCs when you first open your Market America UnFranchise business. By committing to initially sell through 600 Personal Business Volume (PBV) worth of product, you are awarded three BDCs: your 001, 002, and 003. Build only two sales organizations to earn your first $2,100 per week. Build only one more sales organization to earn your second $2,100 per week. Build only one more sales organization to earn your third $2,100 per week, for a total of $6,300 per week from those three BDCs. The weekly income potential can grow to $10,800 when IBV is included.

The maximum earning potential for one Business Development Center is $3,600 per week. However, Market America’s UnFranchise® Business Development System offers unlimited income potential through an earned RE-ENTRY authorization. Here’s how it works:

You earn the authorization to open an additional BDC the first time one of your BDCs receives commission for achieving the 5,000/5,000 compensation criteria. You may open this BDC within your two sales organizations and build another business under your original business. Re-entry allows you to increase your income potential by $3,600 per week, secure your original BDC’s income, and motivate your sales organization without any additional ongoing requirements.

Now the remarkable thing about the re-entry process is that all the Group Business Volume generated in the left and right sales organizations of your second, third, fourth, or more BDCs accrues towards earning additional income from those centers. In addition, the volumes flow upward and are securing the income in your first BDC. And probably most importantly, the Group Business Volume being generated from these sales organizations is accrued by qualified BDCs of your Distributors between your original BDCs and your re-entered BDC. This creates a synergy and a common economic interest so powerful it’s even hard to explain!

All Business Development Centers owned by a Distributor are identified by an extension number assigned sequentially for tracking purposes (e.g. 001, 002, 003, 004, etc.). All Business Development Centers are subject to the same rules, regulations, terms, and conditions within the Management Performance Compensation Plan.

(B)  Direct Sales and Commissions: Everyone participating in Market America’s Management Performance Compensation Plan (MPCP) must sell and document the retail sale of products to the ultimate end consumer to maintain activity and qualify to earn commissions and bonuses (refer to minimum activity requirements). No commissions are earned solely for bringing new Sales Representatives and Distributors into the business. Commissions and bonuses are earned on the retail sales of products to the ultimate end consumers and based on the management of your sales and distribution organization.

SEC. 4                The Right Time

There has never been a better time than NOW to establish your UnFranchise® business. Many people have preconceived notions and skepticism with respect to direct sales and network marketing businesses. As previously stated, unfortunately, many companies are not legitimate businesses and only have short-term vision as only a few people succeed only at the expense of others. In general most people assume network marketing is a glorified chain letter or illegal pyramid scheme solely targeted to housewives and blue collar workers. Times have changed. While there are many cynics who continually scoff, a handful of visionaries have quietly set the stage for an economic revolution. With manufacturing costs continuing to fall, distribution (bringing products, goods and services to the end consumer) represents 85 percent of the volume of goods at retail prices. Therefore the greatest opportunities await those who reduce the cost of distribution. Market America is the solution! Simply put, Market America is a very powerful, cost-effective way for the distribution of products, goods, and services. A time will come when anything anybody wants and needs will be able to be obtained through an UnFranchise business.

To illustrate that you are at the right place at the right time, one should consider what has occurred over the past hundred years or so. Approximately every ten years, a new marketing system/trend emerges, providing a new way of distributing products to end consumers. The people who became associated in the beginning of the new marketing system/trend made fortunes as they positioned themselves to capitalize on the volumes of products that are sold to the end consumers (distribution). In the 20s and 30s direct sales emerged and companies such as Avon, Fuller Brush, and Tupperware were born. In the 50s, franchising was born with the creation of McDonalds. In the late 50s and into the 60s, multi-level marketing (MLM) started a new way of bringing products to the end consumer. Then in the 70s it was catalog sales. The 80s saw the introduction of TV/direct response with the shopping network and infomercials. In the 90s, Market America created the Product Brokerage System through Market America’s Mall Without Walls® and the UnFranchise Business Development System, a new way of identifying products, goods, and services and getting them to the end consumers (a new distribution system). By becoming associated with Market America and establishing an UnFranchise business, you have positioned yourself to lead the parade, rather than following at the tail end of all the parades that have passed. You can now capitalize on volumes of products that are being sold to end consumers by simply building and managing two sales and distribution organizations of Distributors and UnFranchise Owners. We are experiencing a paradigm shift away from mass production; we are shifting from the industrial age to the information age. Market America now represents the future of business. The evolving concept of One-to-One Marketing centers on tracking customer data, identifying commonalities, and sourcing them out so customized products can be produced and delivered to waiting customers. Market America has made One-to-One Marketing a reality. Internet activity through our state-of-the-art online UnFranchise business accounts, custom Web Portals,, and SHOP.COM facilitate and accelerate the customization process while personal relationships are established and maintained through our Distributors and UnFranchise Owners. The era of mass production and mass advertising has run its course and Market America intends to build on its Four Cornerstones: (1) The Binomial Marketing System with the Management Performance Compensation Plan (MPCP); (2) The UnFranchise Business Development System; (3) The Product Brokerage System through Market America’s Mall Without Walls; and (4) One-to-One Marketing, which will revolutionize the way people purchase products as it changes the face of business, one customer at a time.

Many companies spend millions of dollars for advertising and pay large fees to have their products prominently displayed amid all other products on store shelves. Relatively new manufacturers with innovative, superior products lack the resources to compete with major (name-brand) manufacturers’ products in existing retail outlets, nor do they have the capital to pay for national advertising campaigns or build retail outlets of their own. Simply put, these companies need a distribution channel.

An ever-increasing number of these companies are turning to Market America and the UnFranchise Business Development System as an alternative, cost-effective, yet very powerful method of distribution and market expansion. Meanwhile, ongoing mergers, acquisitions, and corporate down-sizing continue to provide Market America with many executives, middle management, workers, etc. who are looking for a better way to achieve financial independence and security. Let’s face it, many people would like to enhance their quality of life and increase their standard of living. Market America is the solution! The right time is NOW!


Last Modified :09/16/2014 5:16:57 PM EDT